The Kilts Center for Marketing, including the marketing data center

Chicago Booth’s Kilts Center for Marketing strives to attract and graduate premier MBA talent who will go on to pursue successful marketing and general management careers. In addition, the Kilts Center works to enhance the research environment and facilitate thought leadership among Booth’s marketing faculty, namely through the marketing data center—which houses exclusive datasets and allows researchers to explore the dynamics of purchasing behavior across the United States.

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Image: Nicholas Epley, John Templeton Keller Professor of Behavioral Science, Chicago Booth